Milan, September 23 / 24 / 25 settembre 2011

SO CRITICAL SO FASHION

A 3-day event on critical, fair, independent fashion

2^nd edition II

Location: Frigoriferi Milanesi – via G.B.Piranesi 10, Milan

So critical so fashion, the first event of this kind in Italy, comes to its second edition. Organised by Terre di mezzo Eventi, it is a fair that gathers small enterprises, environmentally safe and with high standards of quality, and young and independent brands. A showcase of those socially responsible fashion projects that bring sustainability in the long-lasting tradition of fashion, together with esthetics, quality, innovation and trends.

The event will take place from Friday 23 to Sunday 25 September, during the city Fashion Week: an opportunity to find alternatives to traditional market, for today’s consumers seeking their own fashion style without renouncing to a good look, quality and innovation.

The event

Hosted by the Italian capital of fashion, Milan, So Critical So Fashion aims at presenting critical fashion not only as an example of economic growth but also an important phenomenon at socio-cultural level. The 20 selected exhibitors will sell their current collection and show a preview of A/W 2012; performances, workshops, laboratories will be also hosted in the multi-functional location of Frigoriferi Milanesi. Visitors will also find relax areas where to enjoy music sessions and catering with organic food.

TERRE DI MEZZO EVENTI

It is the project planning & implementing department of Terre di Mezzo publisher. Established in 1994 as a street paper, Terre di mezzo has become one of the main independent publishers in Italy, releasing 35 new titles per year. Among other events, Terre organizes the fair Fa’ la cosa giusta!, the most important Italian yearly appointment on critical consumption and sustainable lifestyles (2011, 8th edition: 70.000 visitors, 700 exhibitors, 770 press accreditations, 225 cultural events).

Any fashion house from abroad wishing to partecipate as exhibitors, please contact us for further details: espositori@criticalfashion.it

Thank you

So Critical So Fashion_promoter_english version