Milan, September 20 / 21 / 22 settembre 2013


A 3-day event on critical, fair, independent fashion

4th edition

Location: Frigoriferi Milanesi – via G.B.Piranesi 10, Milan

So critical so fashion, the first event of this kind in Italy, comes to its fourth edition. Organised by Terre di mezzo Eventi, it is a fair that gathers small enterprises, environmentally safe and with high standards of quality, and young and independent brands. A showcase of those socially responsible fashion projects that bring sustainability in the long-lasting tradition of fashion, together with esthetics, quality, innovation and trends.

The event will take place from Friday 20th to Sunday 22nd September, during the Milan Fashion Week: an opportunity to find alternatives to traditional market, for today’s consumers seeking their own fashion style without renouncing to a good look, quality and innovation.

The event

Hosted by the Italian capital of fashion, Milan, So Critical So Fashion aims at presenting critical fashion not only as an example of economic growth but also an important phenomenon at socio-cultural level. More than 60 selected exhibitors will sell their current collection and show a preview of S/S 2014; performances, workshops, laboratories will be also hosted in the multi-functional location of Frigoriferi Milanesi.


It is the project planning & implementing department of Terre di Mezzo publisher. Established in 1994 as a street paper, Terre di mezzo has become one of the main independent publishers in Italy, releasing 35 new titles per year. Among other events, Terre organizes the fair Fa’ la cosa giusta!, the most important Italian yearly appointment on critical consumption and sustainable lifestyles (2013, 10th edition: 72.000 visitors, more than 700 exhibitors, 750 press accreditations, 170 cultural events).

Any fashion house from abroad wishing to partecipate as exhibitors, please contact us for further details: espositori@criticalfashion.it

Thank you


Press Release